In spite of being Food & Beverage Manager for a four- star hotel in Dubai 1995 and later at Hans Plaza, New Delhi in 1996, I realized that I had most enjoyed my role as a bartender way back in 1993 at Oasis Discotheque at Hyatt Regency, New Delhi, and post that being a Head bartender cum Captain at CJ s Le Meridian, New Delhi. During this period, I got much fascinated by flair bartending post watching the movie Cocktails & Coyote Ugly. I worked hard to become India s first flair bartender in 1993. For a few days I was mentored in flaring & bartending by Andrew Red, the gentleman who was an ex-flair bartender with TGIF, London. Andrew kind of inspired me and ignited a spark in me. At the young age of 25, I went to Dubai for better career prospects in life, but could not get bartending out of my system. In 1996, I took a plunge and started my own Alco Beverage Academy and Catering Company from a small room in a village called Lao Sarai. My firm was called “Shaken or Stirred” which later became company by the name “Institute of Bar Operations & Management” and eventually “Barwizard” now.
I am on a mission to elevate the art of bartending by helping
Sandeep Verma aka Sandy Founder, Curator Barwizard Beverage Programs & Uncork’d Wine Courses, alumni
Wine & Spirit Education Trust (WSET), UK
In 1996, Sandeep Verma, also known as Sandy, started his company Institute of Bar Operations & Management (which later evolved into Barwizard) for several key reasons:
Despite holding prestigious management positions in Dubai and New Delhi, Sandy's true passion remained bartending, particularly after being inspired by flair bartending, a style that involves entertaining guests
Late 90’s, Sandy recognized the opportunity of bartending as career, which in India was often looked down upon & considered an undesirable career path. The bars and the bartending industry were unorganized, creating a significant shortage of decent watering holes for a common man to go and unwind & skilled professional bartenders to serve.
Returning from an international work environment, Sandy realized the need to glamorize the profession in India by incorporating flair, entertainment, creative customer experiences, and innovative cocktails that appeal to senses of masses.
Sandy understood that global connectivity and tourism were constantly bringing in new international trends in mixology and flair, and only the best and most innovative would succeed in this competitive landscape. He, at his own costs, flew in international bartenders and world champions to train bartenders in India
The competitive market fueled a desire for unique and memorable events, particularly in the event and party circuits, further driving the demand for highly skilled bartenders.
In the early 2000s, Sandy observed a surge in entrepreneurs opening bars and pubs, leading to exponential growth in the bartending industry and increased demand for skilled professionals. In 2003, he started an IP called “Barwizards”, a national bartending competition to award and reward the evolving talent, and to get the profession recognition and respectability.
Ultimately, Sandy aimed to establish a network of the best and most reliable bartenders and trainers, both in India and internationally, to meet the evolving demands of the industry.
Sandeep Verma (a.k.a. Sandy) visualized the concept of a professional bartending academy in 1994, when he recognized the ever-growing need for highly skilled bartenders in the hospitality industry. It took concrete shape by the formation of the “Institute of Bar Operations & Management” (IBOM) in 1996.
What started off, as a freelance bartending company in 1996, today Barwizard is India’s leading Alco Beverage Company.
We’ve been in Bartenders & Staff Training, Alco Beverage Catering and Restaurant & Bar Consulting business for over 30 years and excel in deliverance because we are passionate about it and we work very hard to be great at it.
We have the experience and the success to give you a great experience and complete bar solutions.
We’ve been featured in TV interviews, Magazines & Newspapers, Nightclub & Bar Magazines and our team is “the world’s leading ambassadors in the art of bartending “.
To elevate the art of bartending and beverage culture by empowering professionals, curating unforgettable luxe bar experiences, and delivering strategic excellence in bar consultancy with sustainability.
Bar Wonders
To build a globally respected legacy brand which offers complete bar solutions by elevating bar culture, nurturing world-class talent, and bringing beverage sophistication with creativity, elegance, expertise and sustainability across every pour and performance.
The entire bar setup and service is brought directly to your doorstep, eliminating the need to buy supplies or set up a bar yourself.
Guests are served expertly crafted cocktails by trained professionals, adding precision, style, and elegance to every celebration.
The service can be tailored to your event's needs, from the types of drinks offered to the bar's appearance.
A mixologist provides a unique and memorable cocktail experience, transforming a typical party into a special occasion.
To forge a network of relationships with our prestigious clients, our support brands, vendors, suppliers and associations to offer them a solution for their business, recognizing that the strength of the company’s relationships with customers – both existing and potential – is key to a successful future.
To elevate the art of bartending and beverage culture by empowering professionals, curating unforgettable luxe bar experiences, and delivering strategic excellence in bar consultancy with sustainability.
We are ISO (International Standard Organization) 9001:2015 certified institution. Good is bench mark for ordinary- Barwizard thrives to achieve excellence. AN ISO certified finest Bartending School in Delhi provides International standard of Quality bartending training and learning courses. Learning is Key to success but from where we learn determines the success.
We are ISO (International Standard Organization) 9001:2015 certified institution. Good is bench mark for ordinary- Barwizard thrives to achieve excellence. AN ISO certified finest Bartending School in Delhi provides International standard of Quality bartending training and learning courses. Learning is Key to success but from where we learn determines the success.
Our Institute as an ISO 9001:2015 certified under the accreditation of IAF (International Accreditation Forum). The International Accreditation Forum (IAF) is the world association of Conformity Assessment Accreditation Bodies. Its main function is to develop a world-wide program of conformity assessment which will promote the elimination of non-tariff barriers to trade.
We are ISO (International Standard Organization) 9001:2015 certified institution. Good is bench mark for ordinary- Barwizard thrives to achieve excellence. AN ISO certified finest Bartending School in Delhi provides International standard of Quality bartending training and learning courses. Learning is Key to success but from where we learn determines the success.
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